Products & Services

Research, Analysis & Data Management

Clients benefit from the company’s extensive experience of market research. Postal market research is the preferred route as the general public is adversely sensitive to telephone research; in addition focus group research can also be arranged.

Data capture teams can quickly enter research or CSQ (Customer Satisfaction Questionnaires) documents. In house data analysis compliments the service with reporting and PowerPoint presentations providing in depth studies from which clients can make calculated decisions. CSQ reports are also available online for immediate monitoring.

Au Marketing Services is the sole travel industry re-seller of ZipCounts a sophisticated data analysis, profiling and segmentation tool to get the best out of databases. ZipCounts offers the ability to interrogate data, add geo-demographic codes and undertake mapping to show relevant household penetration.

The data management department can build databases to exacting specifications, convert transactional databases to customer databases and clean data against PAF (Postal Address File) and the many and varied mailing suppressions including Goneaways, Mortascreen, Bereavement Register and NCOA (National Change of Address).

Free data health checks are available with no obligation.

Print & Mailing Services

Au Marketing Services offers a wide range of print buying services. From simple DL to A5 postcards, 1 to 4-colour, including A4 size brochures of 120 pages or more. Print buying volumes have increased significantly as has the company’s ability to buy print competitively.

The in-house printing facility provides a speedy turnaround of letterheads and compliment slips.

At Au Marketing Services attention to detail is paramount, as is finding the right mailing house to handle specific mailings. Rarely are two mailings the same so placing mailings is of vital importance.

Mailing services include simple postcards, personalised letter-text, mail merged to accommodate specific product copy or incentives to respond. Au Marketing Services can also buy envelopes and poly-bags to match client requirements. Alternatively arrangements can be made to mail using poly-wrap, plain or coloured with address details printed directly onto the poly-wrap or an accompanying carrier sheet.

With regard to mailings, clients can choose Mailsort-1, Mailsort-2 or Mailsort-3. Mailsorting data can provide postal savings dependent on the actual size and weight of the mailing. Mailsort discounts apply to a minimum of 1,000 records for “large letter” and 4,000 records for “letter” mailings as defined by Royal Mail.

Call Centre, Response Handling and Fulfilment

A 120-seater Call Centre offers full data capture and transcription services. The Call Centre is open 09:00 to 21:00 Monday to Friday and 09:00 to 17:00 Saturdays and Sundays.

The Call Centre provides live operator service backed up with sophisticated IVR. The IVR system has been well tested with a Tourist Board client advertising on national television during peak viewing times over the Christmas/New Year period. Coupon response and data capture is handled on a same day service.

Web orders these can be automated from clients own websites or Au Marketing Services can “host” web brochure request pages on its own servers. Data feeds can also be taken from 3rd party providers.

All data captured is automatically transferred to the main fulfilment centre for same day fulfilment (up to 12 midday ).

The fulfilment of brochure requests is tailored to clients own requirements. This can vary from simply bagging brochures and applying labels to personalising letter-text which can be product specific. Post is available 1st class, 2nd class or a mixture dependent on the time of year or day of the week.

Online real time reporting enables clients to monitor campaigns by media and source codes. Additional reporting is available on a bespoke basis.

Management Consultancy & Marketing Solutions

Consultancy is an expanding part of the business. With over 50 years of travel and tourism related expertise and experience, the Directors of Au Marketing Services offer cost effective Management and Marketing solutions.

Clients benefit from an attention to detail approach which maximises opportunities, negates weaknesses and improves profitability. Our service is objective, impartial and confidential. Apart from services detailed above, clients can benefit from applications such as product development, relationship marketing, sales training and after sales service.

After sales service is fundamental to business profitability; saying “thank you” to customers happens to infrequently. Our Welcome Home series of services together with CSQ (Customer Satisfaction Questionnaire) development assists in tackling “Lifetime Value” versus “The Acquisition Cost.”

Employing an Au Marketing Services Consultant is much more cost effective than having to recruit full time staff. With Au Marketing Services clients can choose from as little as 2 days marketing consultancy over a 6 month period, the shortest period recommended to have a material impact on business.